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How to transform an innovative idea into profitable
The magazine is published materibiz.com an excellent method of how to transform an innovative idea into profitable, authors and Federico Ast Ari Sabbgh say it is possible to lead a creative idea to innovation generating profitable projects.
Entrepreneurs know that to survive, they must offer new or better innovation to customers, but it is a high risk activity. According to market research firm AcuPOLL, 80 and 95% of new products fail.
In this way, organizations are facing a double challenge. On the one hand, they need to generate creative ideas to survive and on the other, should prevent project failure in implementation.
In their article they present a method of managing innovation that can generate the conditions for the production of original ideas and implement them in a context of controlled risk. (I only present the titles of the method will find the link below the complete publication)
The model is relevant for innovation teams to large organizations and entrepreneurs seeking to launch a new project to market.
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